TAG Heuer

The Tag Heuer Oxford Street flagship boutique carries the largest selection of their luxury watches available in the UK. Over 300 timepieces are available at the store, including an extensive range of one of their most famous ranges, the Connected Modular 45 and a special edition version of their 02 Tourbillon.

The boutique, one of only a few own-brand stores for the watchmaker in the world, feels luxurious from the moment you enter. Slick, matt black walls shift your focus to the brightly lit display cases set within them. Flashes of red have been inspired by the brand’s relationship with motorsports, which goes back to the 1970s when they began sponsoring some of the world’s top events including the Indy 500 and formula 1 teams. The space is intimate at 75 square metres, an ideal space to sit down with their sales team and learn more about the Tag Heuer universe. Their staff will be happy to guide you through their watches for men and women, including sports, dive, automatic and chronograph watch styles.

Tag Heuer was founded in 1860 by Edouard Heuer in the Jura Mountains in Switzerland. He was just 20 years old at the time. Today the company continues to make every element of their watches in four production sites in Switzerland, but is now sold all over the world because of its reputation for precision and innovation in watchmaking. Bella Hadid cut the ribbon on Tag Heuer’s Oxford Street flagship when it opened in 2017. Additional celebrity ambassadors of the brand include Cara Delevingne, Patrick Dempsey and Chris Hemsworth.