There are many big names in sports on Oxford Street but what Sports Direct does best is bringing them all under one roof. Stocking top-name brands, including Adidas, Nike, Slazenger, New Balance, Speedo, Puma, Dunlop, Under Armour and more, this is a one-stop shop for everything related to fitness and sports. Sports Direct is the UK’s most prominent sports goods retailer, and with apparel, trainers and equipment for all activities, genders and ages, you’ll find just what you need and a few things you’ll also want. While there’s plenty of specialist equipment and high-performing workout gear, the store is also inviting for amateur athletes of all abilities.
Covering four floors and over 5500 square metres of shopping space, this is one of Oxford Street’s most significant stores and is jam-packed with products. The ground floor is home to best sellers and top brands, who each have their dedicated area and running shoes along the back wall. You’ll also find the travel section on this floor with reasonably priced suitcases and accessories. The basement stocks fashion and lifestyle ranges for sportswear you want to wear all day. Football-related items can be found on the first floor, while the second floor is home to running, golf, swimming and cycling.
Sports Direct was founded in 1982 as a single sports store in Kent, UK. It now operates hundreds of stores across the UK and owns many other famous sports brands, including Everlast, Kangol, Karrimor and Lonsdale. The Oxford Street flagship opened in 2014 with a bigger and bolder presence cementing its status on the British high street.