Calzedonia

With two stores on Oxford Street, Calzedonia is popular with tourists from the brand’s home country of Italy and other nationalities and Londoners alike. As true specialists in legwear and beachwear and the family’s flagship brand that includes Tezenis and Intimissimi, you can expect quality that lives up to the style. Its campaigns with famous style icons like Julia Roberts and Adriana Lima have established it as the most fashionable destination to dress your legs.

Most famous for their playfully patterned tights and stockings for women, the brand also has a swimwear line and range of socks for men and kids to cater for the whole family. The mother-and-daughter range has matching looks for you and your mini-me to step out in style together. A selection of figure-flattering shaping tights, maternity styles and thermal legwear is also part of the offering to meet customers’ specific needs. Beyond fashion, non-slip and fitness socks are part of the line-up of practical necessities available at the store.

Calzedonia was founded in 1986 in Verona and has since become a globally-loved brand present in over 50 countries and the world’s fashion capitals, including London. On Oxford Street, you’ll find one branch at number 326, halfway between Oxford Circus and Bond Street tube stations and another closer to Tottenham Court Road station at 112-114. Regular shoppers can benefit from the Calzedonia Lover reward scheme to collect points in-store and online with every purchase that adds to regular discounts and perks.