A guide to buying jewellery in the West End


Tuesday 25th February 2019

Jewellery is one of the most personal things we wear. It’s not a necessity, but people have been creating these decorative objects for millennia. Whether we wear it as an extension of our outfits, accessorising in flattering colours and shapes, or it expresses a truth about ourselves, such as our hobbies or our star sign, or if we wear it to remind us of the person who gave it to us, jewellery is a unique part of our wardrobes. Jewellery has always been symbolic and carried special meaning with it so when shopping for necklaces, earrings, rings and the like, it’s worth investing time in finding something that’s just right.

In London, Hatton Garden may be the home of diamond experts, but in the West End they offer a fashionable selection and excel in understanding the jewellery customer’s needs to deliver an experience that’s as special as your purchase. With a vast choice of famous and independent names with a variety of signature styles, you’ll be able to explore so much, all within walking distance from each other, you’ll need a whole weekend to see everything.

If you’re not sure where to start, our helpful guide has everything you need to plan and enjoy your shopping trip in the West End.