Italian fashion icon Giorgio Armani’s fashion line aimed at a more youthful customer, Emporio Armani, opens its New Bond Street doors seven days a week. With pieces for women, men and kids aimed at expressing your individuality, you’ll find an extensive range for a multitude of tastes. Jewellery, shoes, underwear and swimwear can also be found at this location as well as the EA7 collection of sportswear that offers style and function. Expect to find Armani’s signature clean, relaxed shapes with a pop of colour or print for a fresh update that brings life to any outfit.
The Emporio Armani line was created in 1981, six years after its parent brand was born, and is instantly recognisable by the eagle logo. The eagle expresses belonging and community, values that are held dear to the brand and expressed in its bright and inviting store. It is split across two floors totalling 905 square metres giving it a spacious feel for exploring the ranges while being able to show you a wide variety of products. Menswear can be found on the ground floor with womenswear down the glass staircase to the lower ground floor. Displays have been thoughtfully crafted to inspire multiple ways of wearing the collections, a nod to its belief in individual expression. There’s even an outdoors area which is host to star-studded garden parties in the summer.
The New Bond Street store offers an order online, pick up in store service for your convenience. Items bought online can also be returned at the store.