Boucheron was the first French jeweller to set up shop on Bond Street in 1905, paving a path where many others would follow. Somewhat of a trailblazer in this area, Boucheron were also the first jewellers to open in the Parisian jewellery quarter, Place Vendôme in 1898, four decades after the brand was founded.
The Old Bond Street boutique pays homage to the original Place Vendôme store, optimising the corner building for natural light which allows the jewels to glitter. Light marble cladding and brass window frames are also a nod to the design aesthetic of its Parisian mother site. In yet another nod to the global flagship, display cases are surrounded by gold French lace, befitting of their sensuous designs.
Boucheron has made a name for itself as a historic house with a creative, playful aesthetic which embraces colour. Their animal designs are some of the most loved and the serpent has become something of a brand mascot and is a common theme across their collections. Alongside jewellery they create watches, eyewear and fragrances, all to the same high standard of quality and design.
Every piece comes with a certificate of authenticity to show the origin of your jewel and for stones over a certain number of carats, individual gem certificates will also be provided. A bespoke service is available to dream up your most desired piece of jewellery which will be personally worked on by one of their master craftsmen in Place Vendôme.